Measuring loyalty program ROI
Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
measure loyalty program
Filter content
- barcelona
- black friday
- books for retail
- budget control
- business case
- campaign funding
- cashback
- cashback bonus
- cashback reward program
- cookieless world
- coupon
- coupons
- cpg analytics
- cpg data
- cpg marketing
- CPG monetization
- cpg strategy
- customer app
- customer data
- customer data platform
- customer data strategy
- customer engagement
- customer journey
- customer loyalty platform
- customer loyalty software
- data governance
- data strategy
- department store
- digital advertising
- fashion retail
- gamification
- gamified loyalty
- grocery loyalty
- grocery retail
- incentives
- loyalty cost
- loyalty leader
- loyalty manager
- loyalty platform providers
- loyalty podcast
- loyalty program
- loyalty program metrics
- loyalty program performance
- loyalty program ROI
- loyalty program software
- loyalty ROI
- measure loyalty program
- offer personalization
- offers
- omnichannel
- omnichannel marketing
- omnichannel retailing
- personalization
- private label
- promotions
- retail analytics
- retail blogs
- retail books
- retail calendar
- retail data
- retail leaders
- retail marketing
- retail media
- retail media networks
- retail media platform
- retail media revenue
- retail news
- retail offers
- retail podcast
- retail statistics
- retail trends
- rewards
- shopping mall
- single customer view
- sports retail
- tech news
- technology
- tiered loyalty
- tiered loyalty programs
- tiers
- use cases
- zero party data
5 expensive mistakes in retail loyalty programs – and how to avoid them
Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…
[Ebook] 7 Metrics
Did you know the average rewards program has a redemption rate of 13.67%? So don’t fret if yours is less than 20% – on the contrary! Simply download our FREE…