Measuring loyalty program ROI

Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
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measuring ROI of loyalty programs

[Ebook] 7 Metrics

Did you know the average rewards program has a redemption rate of 13.67%? So don’t fret if yours is less than 20% – on the contrary! Simply download our FREE…
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