loyalty program metrics

The comprehensive guide to building a loyalty program from scratch

In this article, we’ll walk you through the process of starting and implementing a loyalty program tailored to your business needs, including: Why do retailers need a loyalty program? Before…

Loyalty

16 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…

Loyalty

8 min. read

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Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…

Loyalty

10 min. read

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Wegmans’ Shoppers Club loyalty program review

Wegmans Food Markets is a privately held US supermarket chain, headquartered in Gates, NY, and founded in 1916. They sell a wide array of products: bakery, delicatessen, dairy, grocery, frozen…

Loyalty

6 min. read

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Holland & Barrett “Rewards for Life” loyalty program review

The primary objectives of Holland & Barrett’s Rewards for Life program are to foster customer loyalty, encourage healthy living choices, and offer valuable wellness benefits. The Rewards for Life program…

Loyalty

8 min. read

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Halfords’ Motoring Club loyalty program review

Halfords Group PLC is the UK’s largest retailer of motoring and cycling products and services. The company takes its name from Halford Street in Leicester, where Rushbrooke opened a store in…

Loyalty

6 min. read

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MyBigY loyalty program review

Big Y Foods offers a customer loyalty program to provide members with a cost-effective and rewarding shopping experience. With a wide selection of groceries, fresh produce, and household items, Big…

Loyalty

6 min. read

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PetSmart’s Treats loyalty program review

About PetSmart PetSmart sells and distributes a wide variety of pet and equine products including pet food, treats, litter, pet supplies, live fish, birds, and small animals and other goods…

Loyalty

11 min. read

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Bath & Body Works loyalty program review

About Bath & Body Works Bath & Body Works was founded in 1990 and became a standalone public company in August 2021. With headquarters in Columbus, Ohio, Bath & Body…

Loyalty

8 min. read

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