Delivering engagements that matter to your customers is about making sure that you give them the right offer, at the right time. But when it comes to showing the ROI…
There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy. Research shows that when shoppers find a good offer, it actually leads…
Comprehending the historical context and trends within retail digital transformation provides a roadmap for retailers to navigate the present and the future. It’s an essential tool for staying relevant, satisfying…
Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…
There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
Data analysts who inspect large sets of information often prefer to work with simpler data. Data granularity, which is the concept of dividing data into sub-fields, is a common practice among…
Wegmans Food Markets is a privately held US supermarket chain, headquartered in Gates, NY, and founded in 1916. They sell a wide array of products: bakery, delicatessen, dairy, grocery, frozen…
The primary objectives of Holland & Barrett’s Rewards for Life program are to foster customer loyalty, encourage healthy living choices, and offer valuable wellness benefits. The Rewards for Life program…
Halfords Group PLC is the UK’s largest retailer of motoring and cycling products and services. The company takes its name from Halford Street in Leicester, where Rushbrooke opened a store in…