personalization

The evolution of Enterprise Retail: A 20-year digital transformation of retail

Comprehending the historical context and trends within retail digital transformation provides a roadmap for retailers to navigate the present and the future. It’s an essential tool for staying relevant, satisfying…

Retail trends

9 min. read

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Retail Returns

Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…

Retail trends

17 min. read

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Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…

Loyalty

10 min. read

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Data granularity

Data analysts who inspect large sets of information often prefer to work with simpler data. Data granularity, which is the concept of dividing data into sub-fields, is a common practice among…

Customer data

11 min. read

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Wegmans’ Shoppers Club loyalty program review

Wegmans Food Markets is a privately held US supermarket chain, headquartered in Gates, NY, and founded in 1916. They sell a wide array of products: bakery, delicatessen, dairy, grocery, frozen…

Loyalty

6 min. read

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Holland & Barrett “Rewards for Life” loyalty program review

The primary objectives of Holland & Barrett’s Rewards for Life program are to foster customer loyalty, encourage healthy living choices, and offer valuable wellness benefits. The Rewards for Life program…

Loyalty

8 min. read

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Halfords’ Motoring Club loyalty program review

Halfords Group PLC is the UK’s largest retailer of motoring and cycling products and services. The company takes its name from Halford Street in Leicester, where Rushbrooke opened a store in…

Loyalty

6 min. read

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MyBigY loyalty program review

Big Y Foods offers a customer loyalty program to provide members with a cost-effective and rewarding shopping experience. With a wide selection of groceries, fresh produce, and household items, Big…

Loyalty

6 min. read

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Gift card software: how to manage successful gift card campaigns

Gift card software has revolutionized the way enterprise retailers manage their promotions and campaigns. What are gift cards? A gift card is a form of payment that can be used…

Offers

14 min. read

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