personalization

Tiered Loyalty Programs – Retailers’ FAQs

Tiered loyalty programs offer a structured approach to reward customers, but they often come with questions and uncertainties for retailers. If you’re a retailer considering implementing a tiered loyalty program…

Loyalty

13 min. read

Read more

How to build a solid business case for your retail loyalty program

Launching or revamping a loyalty program can be a significant investment for an enterprise grocer, and it’s crucial to have a solid business case to convince the executive level. What…

Loyalty

12 min. read

Read more

Software for enterprise retailers: The ultimate martech stack

With a seemingly never-ending array of technology solutions that promise to solve the grocery industry’s challenges, it can be hard to determine which investments to make. In this article, we…

Loyalty

24 min. read

Read more

Revolutionizing Retail: How AI is Transforming CX and Boosting Sales for Retail CMOs

In today’s highly competitive retail landscape, customer experience is key to driving growth and building brand loyalty. With the rise of artificial intelligence (AI), retail CMOs have a powerful tool…

Retail trends

11 min. read

Read more

How to select the right coupon management system – 14 criteria retail CMOs consider

Using coupons, retailers get the following options: they can encourage customers to add specific items to their cart, spend above a specified minimum order total, reduce cart abandonment and more.…

Offers

7 min. read

Read more

Omni channel Retailing – EUROPEAN Stats & Benchmarks

In 2022, Europe had an average internet penetration rate of 89.7%. As the adoption of 5G networks has gained momentum in the region, an increasing urgency has been set in…

Retail trends

4 min. read

Read more

Coupon marketing strategy: statistics, trends and tips for enterprise retailers

In 1887, Coca-Cola distributed the first-ever coupon. Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895, Coca-Cola was…

Offers

9 min. read

Read more

Coupon examples in retail.

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

Offers

11 min. read

Read more

Why leading grocery retailers are ditching targeted offers and making personalization at scale their TOP priority

Author – Alberto Montero Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of…

Offers

11 min. read

Read more