Retail Returns

Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…
17 min. read
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Retail-Returns-in US

Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
10 min. read
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Loyalty Program Best Practices

Data granularity

Data analysts who inspect large sets of information often prefer to work with simpler data. Data granularity, which is the concept of dividing data into sub-fields, is a common practice among…
11 min. read
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Data granularity