customer data strategy

Retail data is often disparate, unconsolidated, unstructured, and even hidden. But there are solutions available today to help retailers manage and leverage data as a critical asset for the company in…

In this article, you will learn: What is zero party data Zero party data is information that a customer intentionally and proactively shares with a brand, whether it’s through surveys,…

From general retail media networks trends to specific ad spend and revenue, here’s a breakdown of everything you’ll find out on this page: Let’s dive right in! Retail media trends…