How to design a customer data strategy
Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…
customer data strategy
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Zero party data: What it is and how retailers can collect and leverage it effectively
What is the difference between third-, first- and zero party data? What makes zero-party data so revolutionary? How do retailers benefit from it? Although “a world without cookies” may seem…
Retail media networks. TOP statistics and trends [2023]
Retail media networks are among the fastest-growing and most dynamic ad marketplaces and are set to become the 3rd big wave of digital advertising. Retail media also generate a huge…
