How to design a customer data strategy
Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…
customer data strategy
Filter content
- barcelona
- black friday
- budget control
- business case
- campaign funding
- cookieless world
- coupon
- coupons
- CPG monetization
- customer app
- customer data
- customer data platform
- customer data strategy
- customer engagement
- customer journey
- customer loyalty platform
- customer loyalty software
- department store
- digital advertising
- fashion retail
- gamification
- gamified loyalty
- grocery loyalty
- grocery retail
- incentives
- loyalty cost
- loyalty leader
- loyalty manager
- loyalty platform providers
- loyalty podcast
- loyalty program
- loyalty program metrics
- loyalty program performance
- loyalty program ROI
- loyalty program software
- loyalty ROI
- measure loyalty program
- offer personalization
- offers
- omnichannel
- omnichannel marketing
- omnichannel retailing
- personalization
- private label
- promotions
- retail analytics
- retail blogs
- retail data
- retail marketing
- retail media
- retail media networks
- retail media platform
- retail media revenue
- retail news
- retail offers
- retail podcast
- retail statistics
- retail trends
- rewards
- shopping mall
- single customer view
- sports retail
- tech news
- tiered loyalty
- tiered loyalty programs
- tiers
- use cases
- zero party data
Zero-party data: What it is and how retailers can collect and leverage it effectively
Although “a world without cookies” may seem daunting to marketers and businesses accustomed to third-party cookies, there’s a relief that only 3rd-party cookies are wiping out. 1st-party cookies will continue…
Retail media networks. TOP statistics and trends [2023]
Since Amazon set the pace for retail media networks in 2012, dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, national…
