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How to design a customer data strategy

Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…
Customer data
8 min. read
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How to design a customer data strategy

Zero party data: What it is and how retailers can collect and leverage it effectively

What is the difference between third-, first- and zero party data? What makes zero-party data so revolutionary? How do retailers benefit from it? Although “a world without cookies” may seem…
Customer data
10 min. read
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How retailers collect zero party data

Retail media networks. TOP statistics and trends [2023]

Retail media networks are among the fastest-growing and most dynamic ad marketplaces and are set to become the 3rd big wave of digital advertising. Retail media also generate a huge…
Retail Media
10 min. read
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Retail media networks
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