offer personalization

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

In the past, personalization in retail was just about how to get shoppers specific products that they´re interested in at a special price. But that has changed as retailers look…

Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of a revolution going on…