offer personalization

Why Grocers are Going Digital Covid-19 has fundamentally changed the grocery retail sector. Grocery e-commerce sales grew 30% globally in 2020 – and customer´s expectations seem to have risen at…

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

Author – Alberto Montero Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of…