fashion retail

What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…

What is retail customer experience? Retail customer experience refers to the overall impression and interaction that a customer has with a retail business throughout their entire customer journey, from the…

In this article, you will learn: Why data is the new oil for retail? Data is the new oil for retail. Fashion retailers are reinventing the shopping experience while developing…

For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…