How to design a customer data strategy
Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…
zero party data
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Zero-party data: What it is and how retailers can collect and leverage it effectively
Although “a world without cookies” may seem daunting to marketers and businesses accustomed to third-party cookies, there’s a relief that only 3rd-party cookies are wiping out. 1st-party cookies will continue…
