customer engagement

Introduction Why it’s important to re-engage retail customers after the holidays If marketing before the holidays is all about maximizing sales, then marketing after the holidays should be all about…

What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…

Shoppers crave relevant and interesting retail customer experiences. And these are created through genuine personalization and well-targeted communications instead of generic messages and massive promotions. Let’s dive into the top…

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement metrics are important to retailers…