Data granularity
Data analysts who inspect large sets of information often prefer to work with simpler data. Data granularity, which is the concept of dividing data into sub-fields, is a common practice among…
customer data
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Data governance strategy
In today’s data-driven retail landscape, having a data governance strategy is not just a best practice; it’s a strategic imperative. By implementing robust data governance practices, retail executives can harness…
Loyal Guru’s cofounder and CTO, featured in Modaes
What’s the value of loyalty programs for fashion retailers? Loyal Guru’s cofounder and CTO Javier Fernández Riverola was featured in Modaes fashtech section this month, sharing how fashion companies consolidate their brand values through…
5 Customer Data Platform use cases you didn’t know about
How do you know if collecting, securing and activating your customer data through a CDP is necessary for your retail business? The short answer is: knowing the common (and less…
What is Single Customer View and why it is important
Modern Enterprise Retailers handle a huge amount of customer information. Just a couple of decades ago, retailers barely owned data about their customers. Most purchases were paid in cash and…
Zero party data: What it is and how retailers can collect and leverage it effectively
What is the difference between third-, first- and zero party data? What makes zero-party data so revolutionary? How do retailers benefit from it? Although “a world without cookies” may seem…
Retail media networks. TOP statistics and trends [2023]
Retail media networks are among the fastest-growing and most dynamic ad marketplaces and are set to become the 3rd big wave of digital advertising. Retail media also generate a huge…
