Measuring loyalty program ROI

Beyond happy and loyal customers, your loyalty program should be driving profits. How can you measure your loyalty program’s ROI and financial contribution? Obviously, there are quantitative measures like share…
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measuring ROI of loyalty programs

[Ebook] 7 Metrics

Did you know the average rewards program has a redemption rate of 13.67%? So don’t fret if yours is less than 20% – on the contrary! Simply download our FREE…
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