About Bath & Body Works Bath & Body Works was founded in 1990 and became a standalone public company in August 2021. With headquarters in Columbus, Ohio, Bath & Body…
Gift card software has revolutionized the way enterprise retailers manage their promotions and campaigns. What are gift cards? A gift card is a form of payment that can be used…
Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…
Tiered loyalty programs offer a structured approach to reward customers, but they often come with questions and uncertainties for retailers. If you’re a retailer considering implementing a tiered loyalty program…
Launching or revamping a loyalty program can be a significant investment for an enterprise grocer, and it’s crucial to have a solid business case to convince the executive level. What…
As software continues to “eat our world”, there is a regular dilemma that crops up in retail organizations. When faced with inefficient and manual processes, the immediate reaction is: “So……
With a seemingly never-ending array of technology solutions that promise to solve the grocery industry’s challenges, it can be hard to determine which investments to make. In this article, we…
1. Points-based Loyalty Program Points programs are a great way to acquire customers and increase engagement. When done right, they’re about engagement and providing value to your members. If you…
Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…