About Edeka Edeka is a German supermarket chain that was founded in 1907. With over 11,200 stores, it is one of the largest retail chains in Germany and has a…
About Albert Heijn Albert Heijn is a Dutch supermarket chain that was founded in 1887 by Albert Heijn. Today, the chain is part of the Ahold Delhaize group, which is…
When it comes to loyalty programs in the grocery industry, marketing experts and strategists unanimously agree that grocers have unique challenges for several reasons: Overall, the challenges associated with launching and…
As software continues to “eat our world”, there is a regular dilemma that crops up in retail organizations. When faced with inefficient and manual processes, the immediate reaction is: “So……
In today’s highly competitive retail landscape, customer experience is key to driving growth and building brand loyalty. With the rise of artificial intelligence (AI), retail CMOs have a powerful tool…
What is Retail Media and why is it important? Retail Media is a modern solution for a new retail landscape and a strategy that benefits both brands and retailers. At…
In 2022, Europe had an average internet penetration rate of 89.7%. As the adoption of 5G networks has gained momentum in the region, an increasing urgency has been set in…
The retail media ecosystem resides in the space between consumers and brands. Where it was traditionally occupied solely by retailers, the online dimension is now occupied by a system of…
Enterprise retailers might have an incredible opportunity to add new revenue streams through collaboration with top retail media companies. Who are the top market players? What are their value propositions?…