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Loyal Guru’s cofounder and CTO, featured in Modaes

What’s the value of loyalty programs for fashion retailers? Loyal Guru’s cofounder and CTO Javier Fernández Riverola was featured in Modaes fashtech section this month, sharing how fashion companies consolidate their brand values through…
News
3 min. read
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Influencing the Retail Customer Journey: Practical Tips for Enterprise Retail CMOs

What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…
Loyalty
14 min. read
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Customer engagement strategies

The retail customer experience – top tips & examples

Shoppers crave relevant and interesting retail customer experiences. And these are created through genuine personalization and well-targeted communications instead of generic messages and massive promotions. Let’s dive into the top…
Retail trends
13 min. read
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How to engage customers in retail

The value of loyalty programs for fashion retailers

Why data is the new oil for retail? Fashion retailers are reinventing the shopping experience while developing growth opportunities across the whole organization. The consumption of clothing has grown explosively…
Loyalty
7 min. read
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The value of loyalty programs for fashion retailers 3

Loyalty programs for Fashion Retailers are getting better. Here’s why

For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…
Loyalty
5 min. read
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loyalty programs for fashion retailers

The huge loyalty opportunity for sports retailers

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…
Loyalty
9 min. read
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The huge loyalty opportunity for sports retailers
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