Bonuskaart with Albert Heijn
About Albert Heijn Albert Heijn is a Dutch supermarket chain that was founded in 1887 by Albert Heijn. Today, the chain is part of the Ahold Delhaize group, which is…
loyalty program ROI
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Tesco Clubcard
When it comes to loyalty programs in the grocery industry, marketing experts and strategists unanimously agree that grocers have unique challenges for several reasons: Overall, the challenges associated with launching and…
Measuring loyalty program ROI
Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
5 expensive mistakes in retail loyalty programs – and how to avoid them
Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…
[Ebook] 7 Metrics
Did you know the average rewards program has a redemption rate of 13.67%? So don’t fret if yours is less than 20% – on the contrary! Simply download our FREE…
4 Takeaways from our recent webinar on customer loyalty, featuring Forrester VP & Principal Analyst Mary Pilecki
Most retail CMOs have endlessly heard about the most popular (and modeled) loyalty programs in the 21st century. If we mention Starbucks, Amazon Prime or Sephora you might think: “Sure,…
Uncovering How Exceptional Brands Retain Their Customers and Build Loyalty
What is better than acquiring a new customer for your Retail Business? You might be tempted to think: “acquiring two new customers!” But no, the answer is actually retaining an…
