Omni channel Retailing – EUROPEAN Stats & Benchmarks
In 2022, Europe had an average internet penetration rate of 89.7%. As the adoption of 5G networks has gained momentum in the region, an increasing urgency has been set in…
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Coupon marketing strategy: statistics, trends and tips for enterprise retailers
This article is all about designing and operating a profitable coupon marketing strategy. You’ll learn about the 4 different types of coupons in terms of promotional offers, and the psychological…
Why leading retailers are ditching targeted offers and making personalization at scale their TOP priority
Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of a revolution going on…
