retail marketing

Retail media networks are among the fastest-growing and most dynamic ad marketplaces and are set to become the 3rd big wave of digital advertising. Retail media also generate a huge…

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement metrics are important to retailers…

Consumers expect more every day in exchange for their loyalty. The problem is many loyalty programs are missing the mark when it comes to personalizing offers, choosing the right customer…

According to Accenture, 90% of Enterprise Retailers use some form of the loyalty program. Also, members of loyalty programs generate between 12 and 18% incremental revenue growth per year, and…